Net Promoter Score 2023 Benchmarks

Estimated Net Promoter Score is


Yandex is a Russian multinational technology company specializing in Internet-related services and products. Yandex operates the largest search engine in Russia with about 65% market share in that country. It also develops a number of Internet-based services and products. Yandex ranked as the 4th largest search engine worldwide, based on information from, with more than 150 million searches per day as of April 2012, and more than 50.5 million visitors. Yandex also has a very large presence in Ukraine and Kazakhstan, providing nearly a third of all search results in those markets and 43% of all search results in Belarus.

The home page has been rated the most popular website in Russia. The web site also operates in Belarus, Kazakhstan, Ukraine and Turkey. Yandex Labs is a wholly owned division of Yandex located in the San Francisco Bay Area. In 2014, Yandex announced plans to open a research and development office in Berlin, Germany.

It opened the first sales office outside the CIS countries in Lucerne, Switzerland in 2012 for its European advertising clients, and the second one in Shanghai, China in 2015 for Chinese companies that work on the Russian language market.

Quick facts about

Website (Ukrainian version) (English/Indonesian version) (Turkish version) (Kazakh version) (Belarusian version)


Yandex Search Yandex Direct Yandex Mail Yandex Fotki Yandex Browser Yandex Maps Yandex News Yandex Music Yandex Video Yandex Money Yandex.Translate Yandex Catalog Yandex Taxi Moikrug


1997; 20 years ago (1997) (Yandex search launched by CompTek) 2000 (Yandex company founded)

Area served

Russia, Turkey, Ukraine, Kazakhstan, Belarus, Azerbaijan, Georgia and Armenia


Arkady Volozh Arkady Borkovsky Ilya Segalovich

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is's estimated NPS of 65 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where comes in.

What is Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.

We have founded in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues. is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to

Company Industry Score
Avaya Inc. Telecommunications / Other 65
UHNS (University Hospital of North Staffordshire) Healthcare / Hospitals and Care institutions 65
Wells Fargo Shareowner Services Financial Services / Other 65
Wolseley PLC Manufacturing 65
Nikon Consumer Brands / Electronics 65
Commensus Technology / Other 65
Liquid Web Technology / Other 64
Sunrun Consumer Brands / Electronics 64
Virgin Consumer Brands / Car Manufacturers 66
PrinterLogic Service Providers (B2B) 66

We have estimated the Net Promoter Score of based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.