Wordpress.com Net Promoter Score 2020 Benchmarks

Estimated Net Promoter Score is

57

Wordpress.com is a blog web hosting service provider owned by Automattic, and powered by the open source WordPress software. This website provides free blog hosting for registered users and is financially supported via paid upgrades, "VIP" services and advertising.

The site opened to beta testers on August 8, 2005 and opened to the public on November 21, 2005. It was initially launched as an invitation-only service, although at one stage, accounts were also available to users of the Flock web browser. As of March 2016 there were over 58 million posts published monthly on the service.

Registration is not required to read or comment on blogs hosted on the site, except if chosen by the blog owner. Registration is required to own, or post in, a weblog. All the basic and original features of the site are free-to-use. However, some features are available as paid options.

On Wordpress.com sites, every day, over one million new articles and over two million comments are published. Some notable clients include CNN, CBS, BBC, Reuters, Sony, Fortune.com, and Volkswagen. It is estimated that more than 40% of internet bloggers use WordPress as their publishing platform.

Quick facts about Wordpress.com

Launched

November 21, 2005; 11 years ago (2005-11-21)

Alexa rank

39 (March 2017)

Content license

GPLv2 or later

Website

wordpress.com

Type of site

Blog hosting

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Wordpress.com's estimated NPS of 57 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Wordpress.com sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Wordpress.com with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Wordpress.com

Company Industry Score
Zappos.com Consumer Brands / Retail/E-tail 57
Spar Consumer Brands / Grocery 57
SAS Institute Technology / Software 57
Macquarie Telecom Technology / Other 56
Authorize.Net Technology / Software 58
The Catch Group Consumer Brands / Retail/E-tail 58
Diversified Restaurant Holdings (BAGR) Travel and Hospitality / Other 55
Varian Medical Systems Technology / Hardware 55
Vanguard Financial Services / Brokerage and investments 59
Pandora Consumer Brands / Entertainment 59

We have estimated the Net Promoter Score of Wordpress.com based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.