Whatsapp.com Net Promoter Score 2020 Benchmarks

Estimated Net Promoter Score is

10

WhatsApp Messenger is a freeware, cross-platform and end-to-end encrypted instant messaging application for smartphones. It uses the Internet to make voice calls, one to one video calls; send text messages, images, GIF, videos, documents, user location, audio files, phone contacts and voice notes to other users using standard cellular mobile numbers. It also incorporates a feature called Status, which allows users to upload photos and videos to a 24-hours-lifetime feed that, by default, are visible to all contacts; similar to Snapchat, Facebook and Instagram Stories.

WhatsApp Inc., based in Mountain View, California, was acquired by Facebook in February 2014 for approximately US$19.3 billion. By February 2016, WhatsApp had a user base of over one billion, making it the most popular messaging application at the time.

Quick facts about Whatsapp.com

Founded

February 24, 2009; 8 years ago (2009-02-24)

Headquarters

Mountain View, California, United States

Founder(s)

Jan Koum Brian Acton

Website

whatsapp.com

Type of business

Subsidiary

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Whatsapp.com's estimated NPS of 10 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Whatsapp.com sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Whatsapp.com with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Whatsapp.com

Company Industry Score
TD Bank Financial Services / Banking 10
Yahoo! Consumer Brands / Internet 9
Lyft Travel and Hospitality / Car Rental 9
Blockbuster on Demand Consumer Brands / Entertainment 11
Showtime Consumer Brands / Entertainment 11
KPN Telecommunications / Wireless Carrier 11
Google Consumer Brands / Internet 11
Allianz Financial Services / Banking 8
Visa Financial Services / Credit cards 8
J.P. Morgan Financial Services / Banking 8

We have estimated the Net Promoter Score of Whatsapp.com based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.