Weibo.com Net Promoter Score 2020 Benchmarks

Estimated Net Promoter Score is

71

Sina Weibo website. Akin to a hybrid of sites Facebook and Twitter, it is one of the most popular sites in China, in use by well over 30% of Internet users, with a market penetration similar to the United States' Twitter. It was launched by Sina Corporation on 14 August 2009, and as of December 2012 has 503 million registered users. By the third quarter of 2015, Sina Weibo has 222 million subscribers and 100 million daily users. About 100 million messages are posted each day on Sina Weibo.

In March 2014, Sina Corporation announced a spinoff of Weibo as a separate entity and filed an IPO under the symbol WB. Sina carved-out part 11% of Weibo in the IPO, and Alibaba owned 32% post IPO. The company began trading publicly on 17 April 2014.

Quick facts about Weibo.com

Available in

Simplified Chinese Traditional Chinese English (incomplete)

Owner

Sina Corp (operated by Weibo Corporation)

Launched

14 August 2009; 7 years ago (2009-08-14)

Alexa rank

18 (March 2016)

Type of site

microblogging

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Weibo.com's estimated NPS of 71 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Weibo.com sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Weibo.com with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Weibo.com

Company Industry Score
Minted Consumer Brands / Retail/E-tail 71
Westfield Health Insurance / Health and Life Insurance 71
Roku Consumer Brands / Entertainment 71
Masergy Communications Technology / Software 71
Accolade Heatlh Assistants Healthcare / Hospitals and Care institutions 70
2U Technology / Software 70
Ooma Telecommunications / Other 70
Codero Hosting Technology / Software 70
Wallsall Manor Hospital Healthcare / Hospitals and Care institutions 72
Maplin Consumer Brands / Electronics 72

We have estimated the Net Promoter Score of Weibo.com based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.