Weibo.com
Net Promoter Score 2024 Benchmarks
Estimated Net Promoter Score is
Sina Weibo website. Akin to a hybrid of sites Facebook and Twitter, it is one of the most popular sites in China, in use by well over 30% of Internet users, with a market penetration similar to the United States' Twitter. It was launched by Sina Corporation on 14 August 2009, and as of December 2012 has 503 million registered users. By the third quarter of 2015, Sina Weibo has 222 million subscribers and 100 million daily users. About 100 million messages are posted each day on Sina Weibo.
In March 2014, Sina Corporation announced a spinoff of Weibo as a separate entity and filed an IPO under the symbol WB. Sina carved-out part 11% of Weibo in the IPO, and Alibaba owned 32% post IPO. The company began trading publicly on 17 April 2014.
Quick facts about Weibo.com
| Available in | Simplified Chinese Traditional Chinese English (incomplete) |
|---|---|
| Owner | Sina Corp (operated by Weibo Corporation) |
| Launched | 14 August 2009; 7 years ago (2009-08-14) |
| Alexa rank | 18 (March 2016) |
| Type of site | microblogging |
Net Promoter Score for Top Brands compared with Weibo.com
What is Net Promoter Score?
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Is Weibo.com's estimated NPS of 71 considered to be good?
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
Customer.guru NPS e-mail survey
important
How to understand the NPS benchmarks
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Weibo.com sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Weibo.com with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
Track Segmented Customer Satisfaction with Customer.guru
How are your customers satisfied depending on:
- what products they purchased
- when they placed their order
- what number of orders they made?
Other companies with Net Promoter Score similar to Weibo.com
We have estimated the Net Promoter Score of Weibo.com based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.
Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.