Twitch.tv Net Promoter Score 2021 Benchmarks

Estimated Net Promoter Score is

77

Twitch is a live streaming video platform owned by Twitch Interactive, a subsidiary of Amazon.com. Introduced in June 2011 as a spin-off of the general-interest streaming platform Justin.tv, the site primarily focuses on video gaming, including playthroughs of video games, broadcasts of eSports competitions, creative content, and more recently, music broadcasts. Content on the site can either be viewed live or via video on demand.

The popularity of Twitch would eclipse that of its general-interest counterpart; in October 2013, the website had 45 million unique viewers,:38 and by February 2014, it was considered the fourth largest source of peak Internet traffic in the United States. At the same time, Justin.tv's parent company was re-branded as Twitch Interactive to represent the shift in focus – Justin.tv was shut down in August 2014. The site has also branched out into music-related streams and content. In 2015, Twitch announced it had more than 1.5 million broadcasters and 100 million visitors per month.

Quick facts about Twitch.tv

Launched

June 6, 2011; 5 years ago (2011-06-06)

Subsidiaries

Curse, Inc. GoodGame Agency

Type of site

Streaming Video service

Founded

June 2011 (2011-06)

Number of employees

500+ (June 2016)

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Twitch.tv's estimated NPS of 77 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Twitch.tv sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Twitch.tv with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Twitch.tv

Company Industry Score
Guaranteed Rate, Inc. Financial Services / Other 77
PSG Global Solutions Service Providers (B2B) 77
PetMeds Healthcare / Phamaceuticals 77
Balboa Capital Financial Services / Banking 77
ZOOM INTERNATIONAL Technology / Software 77
Bronto Technology / Software 77
Starbucks Consumer Brands / Fast Food 77
Macquarie Telecom Technology / Other 76
Springleaf Holdings (LEAF) Financial Services / Credit cards 76
Pizza Hut Consumer Brands / Fast Food 78

We have estimated the Net Promoter Score of Twitch.tv based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.