Twitch is a live streaming video platform owned by Twitch Interactive, a subsidiary of Amazon.com. Introduced in June 2011 as a spin-off of the general-interest streaming platform Justin.tv, the site primarily focuses on video gaming, including playthroughs of video games, broadcasts of eSports competitions, creative content, and more recently, music broadcasts. Content on the site can either be viewed live or via video on demand.
The popularity of Twitch would eclipse that of its general-interest counterpart; in October 2013, the website had 45 million unique viewers,:38 and by February 2014, it was considered the fourth largest source of peak Internet traffic in the United States. At the same time, Justin.tv's parent company was re-branded as Twitch Interactive to represent the shift in focus – Justin.tv was shut down in August 2014. The site has also branched out into music-related streams and content. In 2015, Twitch announced it had more than 1.5 million broadcasters and 100 million visitors per month.
|Launched||June 6, 2011; 5 years ago (2011-06-06)|
|Subsidiaries||Curse, Inc. GoodGame Agency|
|Type of site||Streaming Video service|
|Founded||June 2011 (2011-06)|
|Number of employees||500+ (June 2016)|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Twitch.tv sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Twitch.tv with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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|PetMeds||Healthcare / Phamaceuticals||77|
|Balboa Capital||Financial Services / Banking||77|
|ZOOM INTERNATIONAL||Technology / Software||77|
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|Starbucks||Consumer Brands / Fast Food||77|
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|Springleaf Holdings (LEAF)||Financial Services / Credit cards||76|
|Pizza Hut||Consumer Brands / Fast Food||78|
We have estimated the Net Promoter Score of Twitch.tv based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.