Tumblr.com Net Promoter Score 2021 Benchmarks

Estimated Net Promoter Score is


Tumblr is a microblogging and social networking website founded by David Karp in 2007, and owned by Yahoo! since 2013. The service allows users to post multimedia and other content to a short-form blog. Users can follow other users' blogs. Bloggers can also make their blogs private. For bloggers, many of the website's features are accessed from a "dashboard" interface.

As of April 1, 2017, Tumblr hosts over 341.8 million blogs. As of January 2016, the website had 555 million monthly visitors.

Quick facts about Tumblr.com


February 19, 2007; 10 years ago (2007-02-19)


Microblogging, social networking service


406 (as of April 2017)


Yahoo! (2013–present)

Alexa rank

48 (April 2017)

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Tumblr.com's estimated NPS of 85 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Tumblr.com sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Tumblr.com with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.

We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Tumblr.com

Company Industry Score
eSignLive Technology / Software 85
General Finance (GFN) Financial Services / Other 85
Nimble Storage Technology / Hardware 85
DURVA Technology / Software 85
CoverHound Insurance / Car Insurance 85
Blackcircles.com Consumer Brands / Retail/E-tail 84
Pure Storage Technology / Hardware 86
Pure Storage, Inc. Technology / Electronic Components 86
Business of Software Technology / Software 86
ZenPayroll Service Providers (B2B) 83

We have estimated the Net Promoter Score of Tumblr.com based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.