Pinterest.com Net Promoter Score 2021 Benchmarks

Estimated Net Promoter Score is

23

Pinterest is a web and mobile application startup that operates a software system designed to discover information on the World Wide Web. Registration is required for use. The site was founded by Ben Silbermann, Paul Sciarra and Evan Sharp.

Pinterest CEO Ben Silbermann summarized the company as a "catalog of ideas," rather than as a social network, that inspires users to "go out and do that thing."

Quick facts about Pinterest.com

Available in

English, Norwegian Bokmål, Czech, Danish, Dutch, Finnish, French, German, Greek, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Slovak, Spanish, Swedish, Turkish, Bemba

Advertising

some advertisements are displayed; however, companies have pinboards displaying their product(s)

Type of site

Visual discovery, collection, and storage tool

Headquarters

San Francisco, California, United States

Founder(s)

Paul Sciarra Evan Sharp Ben Silbermann

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Pinterest.com's estimated NPS of 23 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Pinterest.com sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Pinterest.com with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Pinterest.com

Company Industry Score
SATO Financial Services / Brokerage and investments 23
Colt Group S.A. Telecommunications / Wireless Carrier 23
Aldermore Financial Services / Banking 22
Smirnoff Consumer Brands / FMCG 24
Overstock Consumer Brands / Retail/E-tail 24
Asda Consumer Brands / Grocery 21
Hulu Plus Consumer Brands / Entertainment 21
Blackberry (RIM) Consumer Brands / Electronics 21
Gap Consumer Brands / Retail/E-tail 21
H&M Consumer Brands / Retail/E-tail 21

We have estimated the Net Promoter Score of Pinterest.com based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.