Wilmot Reed Hastings, Jr. is an American entrepreneur and philanthropist. He is the co-founder and CEO of Netflix and serves on the boards of Facebook and a number of non-profit organizations. A former member of the California State Board of Education, Hastings is an advocate for education reform through charter schools.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Netflix.com sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Netflix.com with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
How are your customers satisfied depending on:
|Aderant||Technology / Software||81|
|Ventrica||Service Providers (B2B)||81|
|DreamHost||Telecommunications / Other||81|
|New Cross Hospital, London||Healthcare / Hospitals and Care institutions||80|
|Consumer Cellular||Telecommunications / Wireless Carrier||80|
|Guaranteed Rate||Financial Services / Banking||80|
|ATS Euromaster||Consumer Brands / Other||80|
|Audio Technica||Consumer Brands / Entertainment||80|
|Costco||Consumer Brands / Grocery||79|
|Sutherland Healthcare Solutions||Healthcare / Hospitals and Care institutions||79|
We have estimated the Net Promoter Score of Netflix.com based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.
Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.