Mail.ru Net Promoter Score 2020 Benchmarks

Estimated Net Promoter Score is

89

Mail.ru Group, ООО is a Russian Internet company. It was started in 1998 as an e-mail service and went on to become a major corporate figure in the Russian-speaking segment of the Internet. As of 2013 according to comScore, websites owned by Mail.ru collectively had the largest audience in Russia and captured the most screen time. Mail.ru's sites reach approximately 86% of Russian Internet users on a monthly basis and the company is in the top 5 of largest Internet companies, based on the number of total pages viewed. Mail.ru controls the 3 largest Russian social networking sites. It operates the second and third most popular Russian social networking sites, Odnoklassniki and Moi Mir, respectively. Mail.ru holds 100% of shares of Russia's most popular social network VKontakte and minority stakes in Qiwi, formerly OE Investments, an e-mail service and Internet portal Mail.ru, as well as a number of online games.

Quick facts about Mail.ru

Products

Internet services (electronic mail, search engine, website catalogue, file hosting service, instant messaging, blogging, information, answers service)

Services

Email & portal, Social networks, Instant messaging, Online games, Search & e-commerce

Founded

September 17, 1999; 17 years ago (1999-09-17)

Industry

Internet information providers

Key people

Dmitry Grishin, Yuri Milner

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Mail.ru's estimated NPS of 89 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Mail.ru sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Mail.ru with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Mail.ru

Company Industry Score
Man Crates Consumer Brands / Retail/E-tail 88
Kampgrounds of America Travel and Hospitality / Other 90
Exhibition and Convention Executives Forum Other 87
Cannock Hospital Healthcare / Hospitals and Care institutions 87
Dropoff Logistics / Delivery/postal services 87
Business of Software Technology / Software 86
Pure Storage Technology / Hardware 86
Pure Storage, Inc. Technology / Electronic Components 86
Nutanix Technology / Other 92
FreeAgent Technology / Software 92

We have estimated the Net Promoter Score of Mail.ru based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.