Mail.ru Group, ООО is a Russian Internet company. It was started in 1998 as an e-mail service and went on to become a major corporate figure in the Russian-speaking segment of the Internet. As of 2013 according to comScore, websites owned by Mail.ru collectively had the largest audience in Russia and captured the most screen time. Mail.ru's sites reach approximately 86% of Russian Internet users on a monthly basis and the company is in the top 5 of largest Internet companies, based on the number of total pages viewed. Mail.ru controls the 3 largest Russian social networking sites. It operates the second and third most popular Russian social networking sites, Odnoklassniki and Moi Mir, respectively. Mail.ru holds 100% of shares of Russia's most popular social network VKontakte and minority stakes in Qiwi, formerly OE Investments, an e-mail service and Internet portal Mail.ru, as well as a number of online games.
|Products||Internet services (electronic mail, search engine, website catalogue, file hosting service, instant messaging, blogging, information, answers service)|
|Services||Email & portal, Social networks, Instant messaging, Online games, Search & e-commerce|
|Founded||September 17, 1999; 17 years ago (1999-09-17)|
|Industry||Internet information providers|
|Key people||Dmitry Grishin, Yuri Milner|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Mail.ru sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Mail.ru with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
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We have estimated the Net Promoter Score of Mail.ru based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.