Linkedin.com Net Promoter Score 2020 Benchmarks

Estimated Net Promoter Score is

62

LinkedIn is a business- and employment-oriented social networking service that operates via websites and mobile apps. Founded on December 28, 2002, and launched on May 5, 2003, it is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs. As of 2015, most of the company's revenue came from selling access to information about its members to recruiters and sales professionals. As of September 2016, LinkedIn had more than 467 million accounts, out of which more than 106 million are active. As of April 2017, LinkedIn had 500 million members in 200 countries. LinkedIn allows members to create profiles and "connections" to each other in an online social network which may represent real-world professional relationships. Members can invite anyone to become a connection. The "gated-access approach" is intended to build trust among the service's members. LinkedIn participated in the EU's International Safe Harbor Privacy Principles.

The site has an Alexa Internet ranking as the 20th most popular website. According to the New York Times, US high school students are now creating LinkedIn profiles to include with their college applications. Based in the United States, the site is, as of 2013, available in 24 languages, including Arabic, Chinese, English, French, German, Italian, Portuguese, Spanish, Dutch, Swedish, Danish, Romanian, Russian, Turkish, Japanese, Czech, Polish, Korean, Indonesian, Malay, and Tagalog. LinkedIn filed for an initial public offering in January 2011 and traded its first shares on May 19, 2011, under the NYSE symbol "LNKD".

Quick facts about Linkedin.com

Founded

December 28, 2002; 14 years ago (2002-12-28) Mountain View, California, U.S.

Founder(s)

Reid Hoffman Allen Blue Konstantin Guericke Eric Ly Jean-Luc Vaillant

Key people

Reid Hoffman (Chairman) Jeff Weiner (CEO)

Users

106 million active users (September 2016)

Launched

May 5, 2003; 14 years ago (2003-05-05)

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Linkedin.com's estimated NPS of 62 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Linkedin.com sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Linkedin.com with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Linkedin.com

Company Industry Score
InDemand Interpreting Healthcare / Other 62
Apple Cloud Storage Technology / Software 62
Zoom Video Communications Technology / Software 62
Veeam Software Technology / Software 62
Southwest Travel and Hospitality / Airlines 62
Trader Joe's Consumer Brands / Grocery 62
C2FO Financial Services / Brokerage and investments 61
Sony Consumer Brands / Electronics 61
Language Stars Education 61
Wegmans Consumer Brands / Grocery 61

We have estimated the Net Promoter Score of Linkedin.com based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.