Google.com.hk Net Promoter Score 2020 Benchmarks

Estimated Net Promoter Score is

63

Google is an American multinational technology company specializing in Internet-related services and products. These include online advertising technologies, search, cloud computing, software, and hardware. Google was founded in 1996 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University, in California. Together, they own about 14 percent of its shares, and control 56 percent of the stockholder voting power through supervoting stock. They incorporated Google as a privately held company on September 4, 1998. An initial public offering took place on August 19, 2004, and Google moved to its new headquarters in Mountain View, California, nicknamed the Googleplex. In August 2015, Google announced plans to reorganize its various interests as a conglomerate called Alphabet Inc. Google, Alphabet's leading subsidiary, will continue to be the umbrella company for Alphabet's Internet interests. Upon completion of the restructure, Sundar Pichai became CEO of Google, replacing Larry Page, who became CEO of Alphabet.

Quick facts about Google.com.hk

Key people

Sundar Pichai (CEO) Larry Page (CEO - Alphabet Inc.) Sergey Brin (President - Alphabet Inc.)

Founded

September 4, 1998; 18 years ago (1998-09-04) Menlo Park, California

Industry

Internet Computer software Computer hardware

Headquarters

Googleplex, Mountain View, California, U.S.

Parent

Alphabet Inc. (2015–present)

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Google.com.hk's estimated NPS of 63 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Google.com.hk sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Google.com.hk with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Google.com.hk

Company Industry Score
eWay Financial Services / Other 63
iiNet Telecommunications / Internet Service Provider 63
Searchflow Consumer Brands / Car Manufacturers 63
MTR Express Travel and Hospitality / Other 63
Donlen Logistics / Transportation 63
Apple iPhone Consumer Brands / Electronics 63
Southwest Travel and Hospitality / Airlines 62
Trader Joe's Consumer Brands / Grocery 62
Veeam Software Technology / Software 62
InDemand Interpreting Healthcare / Other 62

We have estimated the Net Promoter Score of Google.com.hk based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.