Net Promoter Score 2024 Benchmarks

Estimated Net Promoter Score is


NQ Mobile is a multinational technology company that develops, licenses, supports and sells software and services, primarily for mobile phones. NQ Mobile's portfolio of offerings includes mobile security, mobile search, mobile games and advertising for the consumer market and consulting, mobile platforms and mobility management services for the enterprise market. As of September 30, 2015, NQ Mobile had 198.8 million monthly active user accounts in Showself, NQ Live and Music Radar, among others and over 1,250 enterprise customers. NQ Mobile maintains dual headquarters in Dallas, Texas, United States and Beijing, China.

Quick facts about


NQ Live NQ Mobile Security NQ Family Guardian NQ Mobile Vault NQ Mobile Assurance NQ Android Booster NQ Call Blocker NQ Mobile Guard NQSky SecCom NQSky BeTalk NQSky MDM Showself Showself Live Wallpaper Showself Music Radar Showself Launcher


Mobile security, mobile games, mobile management, mobile advertising, mobile health, mobile search

Key people

Zemin Xu (CEO) Vincent Wenyong Shi (chairman)

Traded as

NYSE: NQ Russell Global Index


Henry Lin Yu, Dr. Vincent Shi

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is's estimated NPS of 60 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where comes in.

What is Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.

We have founded in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues. is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to

Company Industry Score
Black Diamond Technology / Software 60
Discovia Technology / Software 60
360pi Service Providers (B2B) 60
Treebo Travel and Hospitality / Hotels 60
BZT Fashion Consumer Brands / Retail/E-tail 60
State Farm Insurance / Car Insurance 60
Pandora Consumer Brands / Entertainment 59
YouTube Consumer Brands / Internet 59
Vanguard Financial Services / Brokerage and investments 59
RagingWire Technology / Other 59

We have estimated the Net Promoter Score of based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.