Bbc.co.uk Net Promoter Score 2020 Benchmarks

Estimated Net Promoter Score is

14

BBC Online, formerly known as BBCi, is the BBC's online service. It is a large network of websites including such high-profile sites as BBC News and Sport, the on-demand video and radio services co-branded BBC iPlayer, the pre-school site CBeebies, and learning services such as Bitesize. The BBC has had an online presence supporting its TV and radio programmes and web-only initiatives since 1994 but did not launch officially until December 1997, following government approval to fund it by TV licence fee revenue as a service in its own right. Throughout its short history, the online plans of the BBC have been subject to harassment from its commercial rivals, which has resulted in various public consultations and government reviews to investigate their claims that its large presence and public funding distorts the UK market.

The website has gone through several branding changes since it was launched. Originally named BBC Online, it was then rebranded as BBCi before being named Bbc.co.uk. It was then renamed BBC Online again in 2008, however the service uses the branding "BBC". The web-based service of the BBC is one of the most visited websites and the world's largest news website. As of 2007, it contained over two million pages.

Quick facts about Bbc.co.uk

Commercial

No (Yes if accessed outside the UK)

Website

www.bbc.co.uk www.bbc.com

Launched

1997; 20 years ago (1997)

Alexa rank

92 (January 2016)

Type of site

Portal

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Bbc.co.uk's estimated NPS of 14 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Bbc.co.uk sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Bbc.co.uk with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Bbc.co.uk

Company Industry Score
KFC Consumer Brands / Fast Food 14
Liberty Mutual Insurance / Health and Life Insurance 14
Lidl Consumer Brands / Grocery 14
Netflix Consumer Brands / Entertainment 13
FlexiGroup Financial Services / Banking 15
HBO Consumer Brands / Entertainment 15
PNC Banks Financial Services / Banking 15
AT&T Telecommunications / Cable/TV service 15
MTV Consumer Brands / Entertainment 12
DirecTV Telecommunications / Cable/TV service 12

We have estimated the Net Promoter Score of Bbc.co.uk based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.