BBC Online, formerly known as BBCi, is the BBC's online service. It is a large network of websites including such high-profile sites as BBC News and Sport, the on-demand video and radio services co-branded BBC iPlayer, the pre-school site CBeebies, and learning services such as Bitesize. The BBC has had an online presence supporting its TV and radio programmes and web-only initiatives since 1994 but did not launch officially until December 1997, following government approval to fund it by TV licence fee revenue as a service in its own right. Throughout its short history, the online plans of the BBC have been subject to harassment from its commercial rivals, which has resulted in various public consultations and government reviews to investigate their claims that its large presence and public funding distorts the UK market.
The website has gone through several branding changes since it was launched. Originally named BBC Online, it was then rebranded as BBCi before being named Bbc.co.uk. It was then renamed BBC Online again in 2008, however the service uses the branding "BBC". The web-based service of the BBC is one of the most visited websites and the world's largest news website. As of 2007, it contained over two million pages.
|Commercial||No (Yes if accessed outside the UK)|
|Launched||1997; 20 years ago (1997)|
|Alexa rank||92 (January 2016)|
|Type of site||Portal|
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Yes, it is.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Bbc.co.uk sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Bbc.co.uk with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
|KFC||Consumer Brands / Fast Food||14|
|Liberty Mutual||Insurance / Health and Life Insurance||14|
|Lidl||Consumer Brands / Grocery||14|
|Netflix||Consumer Brands / Entertainment||13|
|FlexiGroup||Financial Services / Banking||15|
|HBO||Consumer Brands / Entertainment||15|
|PNC Banks||Financial Services / Banking||15|
|AT&T||Telecommunications / Cable/TV service||15|
|MTV||Consumer Brands / Entertainment||12|
|DirecTV||Telecommunications / Cable/TV service||12|
We have estimated the Net Promoter Score of Bbc.co.uk based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.