Baidu.com Net Promoter Score 2020 Benchmarks

Estimated Net Promoter Score is

73

Baidu, Inc., incorporated on January 18, 2000, is a Chinese web services company headquartered at the Baidu Campus in Beijing's Haidian District. It is one of the largest Internet companies in the world.

Baidu offers many services, including a Chinese search engine for websites, audio files and images. Baidu offers 57 search and community services including Baidu Baike and a searchable, keyword-based discussion forum. Baidu was established in 2000 by Robin Li and Eric Xu. Both of the co-founders are Chinese nationals who studied and worked overseas before returning to China. In December 2016, Baidu ranked 4th overall in the Alexa Internet rankings.

During Q4 of 2010, it is estimated that there were 4.02 billion search queries in China of which Baidu had a market share of 56.6%. China's Internet-search revenue share in second quarter 2011 by Baidu is 76%. In December 2007, Baidu became the first Chinese company to be included in the NASDAQ-100 index.

As of 2006, Baidu provided an index of over 740 million web pages, 80 million images, and 10 million multimedia files. Baidu offers multimedia content including MP3 music, and movies, and is the first in China to offer Wireless Application Protocol -based mobile search.

Quick facts about Baidu.com

Founded

January 1, 2000; 17 years ago (2000-01-01)

Total assets

CNY 181.997 billion (Dec 31, 2016) 

Revenue

CNY 70.549 billion (Dec 31, 2016) 

Operating income

CNY 10.049 billion (Dec 31, 2016) 

Total equity

CNY 92.250 billion (Dec 31, 2016) 

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Baidu.com's estimated NPS of 73 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Baidu.com sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Baidu.com with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Baidu.com

Company Industry Score
OnDeck Financial Services / Banking 73
Klipsch Consumer Brands / Electronics 73
Wolseley online Manufacturing 73
First Direct Financial Services / Banking 73
Career Partners International Service Providers (B2B) 73
eshot Service Providers (B2B) 73
Oncology Services International Healthcare / Other 73
UserTesting.com Service Providers (B2B) 73
Jabong Consumer Brands / Retail/E-tail 73
WordPress Technology / Software 73

We have estimated the Net Promoter Score of Baidu.com based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.