HyperCard is application software and a programming tool for Apple Macintosh and Apple IIGS computers. It is among the first successful hypermedia systems before the World Wide Web.
It combines database abilities with a graphical, flexible, user-modifiable interface. HyperCard also features HyperTalk, a programming language for manipulating data and the user interface.
This combination of features – simple form layout, database abilities, and ease of programming – led to widespread use in many different roles. Some HyperCard users employed it as a programming system for rapid application development of applications and databases, others for building interactive applications with no database requirements, command and control systems, and many examples in the demoscene.
HyperCard was originally released in 1987 for $49.95 and was included for free with all new Macs sold then. It was withdrawn from sale in March 2004 after its final update in 1998. HyperCard ran in the Classic Environment, but was not ported to Mac OS X.
NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.
It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.
The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.
Net Promoter Score is a number from -100 from 100.
Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.
The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.
Consider an example: If Apple.com sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.
On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.
Therefore, comparing the NPS score of Apple.com with your own without any further context is not that useful.
What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.
|marks & spencer||Consumer Brands / Grocery||-10|
|Golomt Bank||Financial Services / Banking||-11|
|Ziggo||Telecommunications / Other||-11|
|Amazon Prime||Consumer Brands / Entertainment||-11|
|Wells Fargo & Company||Financial Services / Banking||-12|
|US Airways||Travel and Hospitality / Airlines||-8|
|Tesco||Consumer Brands / Grocery||-8|
|McDonald's||Consumer Brands / Fast Food||-8|
|UPC||Telecommunications / Other||-13|
|ITV||Telecommunications / Cable/TV service||-13|
We have estimated the Net Promoter Score of Apple.com based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.