Amazon.co.uk Net Promoter Score 2020 Benchmarks

Estimated Net Promoter Score is

38

Amazon.com, also called Amazon, is an American electronic commerce and cloud computing company that was founded on July 5, 1994, by Jeff Bezos and is based in Seattle, Washington. It is the largest Internet-based retailer in the world by total sales and market capitalization. Amazon.com started as an online bookstore, later diversifying to sell DVDs, Blu-rays, CDs, video downloadsstreaming, audiobook downloads/streaming, software, video games, electronics, apparel, furniture, food, toys, and jewelry. The company also produces consumer electronics—notably, Kindle e-readers, Fire tablets, Fire TV, and Echo—and is the world's largest provider of cloud infrastructure services. Amazon also sells certain low-end products like USB cables under its in-house brand AmazonBasics.

Amazon has separate retail websites for the United States, the United Kingdom and Ireland, France, Canada, Germany, Italy, Spain, Netherlands, Australia, Brazil, Japan, China, India, and Mexico. Amazon also offers international shipping to certain other countries for some of its products. In 2016, Dutch, Polish, and Turkish language versions of the German Amazon website were launched.

Quick facts about Amazon.co.uk

Products

Appstore, AWS, The Book Depository, comiXology, Game Studios, Video, Instant Video UK, Instant Video German, Audible, Kindle, Fire, Lab126, Studios, Twitch.tv, Woot, Echo, MyHabit.com(closed), Shopbop, Askville

Subsidiaries

A9.com, Amazon Web Services, Amazon Elastic Compute Cloud, Alexa Internet, Audible.com, comiXology, Digital Photography Review, Goodreads, Internet Movie Database, Junglee.com, Twitch.tv, Zappos, Souq.com

Key people

Jeff Bezos (Chairman, President and CEO) Werner Vogels (CTO) Andrew Jassy (CEO, AWS) Jeff Wilke (CEO, Consumer)

Available in

English, French, German, Spanish, Italian, Chinese, Japanese, Brazilian Portuguese, Dutch, Polish, Turkish

Founded

July 5, 1994; 22 years ago (1994-07-05) (as Cadabra) Seattle, Washington, U.S.

What is Net Promoter Score?

NPS is a customer loyalty metric that measures customers’ willingness to not only return for another purchase or service but also make a recommendation to their family, friends or colleagues.

It is a powerful and effective technique, which can greatly increase a company's revenue if used properly.

The main advantages of NPS are close correlation with a company's growth and easy collection, interpretation and communication of the data.

Learn more about NPS

Is Amazon.co.uk's estimated NPS of 38 considered to be good?

Yes, it is.

Net Promoter Score is a number from -100 from 100.

Scores higher than 0 are typically considered to be good and scores above 50 are considered to be excellent.

Browse NPS benchmarks

How to understand the NPS benchmarks

The final Net Promoter Score of a company strongly depends on a context in which the satisfaction is measured.

Consider an example: If Amazon.co.uk sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.

On the other hand, if they survey their customers a few weeks after the purchase they are also tracking how satisfied their customers are with their products and services over time.

Therefore, comparing the NPS score of Amazon.co.uk with your own without any further context is not that useful.

What is extremely useful though, is using the NPS methodology to track the satisfaction of your customers over time. That's where Customer.guru comes in.

What is Customer.guru? Why is useful?

After successfully using Net Promoter Score for our own e-commerce projects,
 we have decided to let anyone benefit from what we've learned.



We have founded Customer.guru in 2016 to help e-shops, SaaS services and startups better understand their customers, improve their services and increase their revenues.

Customer.guru is an easy-to-setup tool for tracking segmented customer satisfaction using Net Promoter Score.

Learn more

Other companies with Net Promoter Score similar to Amazon.co.uk

Company Industry Score
Lowell Group Financial Services / Other 38
LDM Global Service Providers (B2B) / Car Manufacturers 38
ING Direct Australia Financial Services / Banking 38
American Stock Transfer Financial Services / Other 38
Delta air lines Travel and Hospitality / Airlines 38
eBay Consumer Brands / Retail/E-tail 38
Johnnie Walker Consumer Brands / FMCG 38
Cisco Technology / Other 38
Broadridge Financial Services / Other 38
Verizon FiOS Telecommunications / Internet Service Provider 38

We have estimated the Net Promoter Score of Amazon.co.uk based on the publicly available information
including the sentiment of the company-related tweets, 3rd party reviews, and Alexa ratings.

Do you think this information is incorrect? Report incorrect information. Do you have more accurate data? Submit NPS score.